Top Executives Of Family Dealerships Share Their Visions

By: Anne Kaiser

In general, Pentler noted that while styles evolve across the industry, crossovers, SUVs and trucks continue to be the most popular sellers in his dealership, as they provide “more space but still get good fuel economy.” Pentler’s customers generally tailor vehicle choices to their individual needs and budget. He explained that customers select a variety of colors for their vehicles based on personal preference, but he noticed that recently, larger, darker wheels have been popular, as well as dark accent packages. Drivers continue to return to the F150 Pickup trucks, according to Pentler, as well as to the midsize SUVs, including the Bronco Sport and Chevy Equinox. The Ram and Silverado are top sellers as well. The Ford Bronco has also been popular, with customers appreciating its versatility. Pentler noted that it is an ideal vehicle for “summer driving with its top off, while still offering confidence in winter weather.” 

Pentler additionally commented that “we’re still seeing a lot of technology coming into cars,” including “bigger touch screens, hands-free driving [options and] adaptive cruise controls that make driving safer.” He noted that the “blue cruise” feature found on some Ford and Lincoln models permit drivers to navigate certain highway driving conditions with hands off the vehicle’s steering wheel. In this system, real-time GPS data as well as cameras allow the vehicle to sense the lines on the highway and stay within lane boundaries. Sensors gauge whether the driver’s eyes are focused on the road ahead; if not, the system deactivates the hands-free driving option for safety. 

Kristen Boucher noted that she has seen “a noticeable increase in interest in electric and hybrid vehicles, particularly among shoppers who aren’t quite ready to transition fully to electric.” Within the Boucher Automotive Group, the Hyundai Ioniq 5, Hyundai Tucson Hybrid, and the Ford Mach-E are the most popular-selling hybrid and fully electric models. The Ford Lightning is a popular option for those seeking a truck. “These vehicles offer a great balance of innovation, efficiency, and practicality for today’s drivers,” Boucher stated. She said, “When it comes to transitioning from a traditional gas engine to an electric or hybrid vehicle, we tailor our advice based on the customer’s lifestyle. We take into account factors like their profession, commute, hobbies, and driving habits to help them make the best choice for their needs. This individualized approach allows us to guide each customer toward a vehicle that truly fits their lifestyle.”

“The Boucher Automotive Group aims to stay at the forefront of the evolving auto industry by continuing to offer one of the largest selections of hybrid and electric vehicles,” Boucher said.

The Boucher dealerships offer a wide array of hybrid and electric options across a variety of brands, including Hyundai, Genesis, Ford, Lincoln, Nissan, Cadillac, Chevrolet, Buick, GMC, Chrysler, Dodge, Jeep, RAM, Mazda, Kia, and Volkswagen. All Boucher dealerships feature charging stations for electric vehicles “to support the growing shift toward electric mobility,” Boucher said. She added, “We’re proud to be certified for EV and hybrid servicing, as well as collision repair, ensuring our customers receive expert care for their vehicles.”

John Pentler also felt that hybrids were quite popular at his dealership. “We’re selling lots of hybrids,” he said. “They get better gas mileage, but without having to plug the vehicle in.” Pentler noted that there was “still a strong demand for gas vehicles” nonetheless, and that “manufacturers are doing a better job of maximizing the engine and power train technology” of these vehicles for the best fuel economy. He mentioned that vehicles are being designed with “smaller, turbo-charged engines,” which are more fuel-efficient and which “use smaller displacement,” while maintaining the power of a larger engine to allow the vehicle to accelerate well with 
daily driving. When comparing electric and hybrid vehicles, Pentler has found that early adopters have already entered the electric market. While some individuals express apprehension at switching to an electric vehicle, a second group of buyers is now “investigating it as something they might want to try.” Among electric vehicles, Pentler stated that the Ford Mach-E and Chevy Equinox are among his top sellers. Pentler recently leased an electric vehicle for his own use, and described the process of driving one as part of a “fun learning curve.” He explained that while electric vehicles may not be suitable for everybody, they are “a viable option for many.” In considering the hybrid vehicle option, Pentler noted that “hybrid feels similar to gas—there is no need to plug in to an outlet, but it offers much better gas mileage than a normal gas-powered vehicle. Every time you press down on the brake you will harness the 
energy from the brakes in the battery.” 
In many ways, he stated that hybrid vehicles offer drivers the “best of both worlds.” 

Boucher noticed that customers at the Boucher dealerships have shown “a growing interest in hybrid pickup trucks, which might come as a surprise to some.” Both the Ford Maverick and Ford Lightning have sold well. “Our five Ford dealerships in southeastern Wisconsin have seen strong performances 
in this segment, particularly among professionals who rely on pickup trucks for their work,” Boucher said. She has noted certain trends in vehicle selection, and said that at the Boucher dealerships, “we prioritize understanding our customers through our guest notes, which helps us learn about 
their driving habits and needs.” 

Boucher has found that “safety and reliability are key factors” for new or first-time drivers, “along with finding a vehicle that reflects their personality.” For families, Boucher noted that priorities include “space and functionality, ensuring the vehicle can accommodate passengers, cargo, or towing requirements.” Among Boucher’s customers who commute, she said that “traditional gas-powered vehicles remain a popular choice, especially for those without access to home charging options.” Interestingly, among less-frequent drivers and older generations, Boucher observed that drivers “are increasingly gravitating toward fully electric vehicles.” “We’ve seen a growing number of people opting for financing or attractive lease offers, providing a hassle-free experience for those exploring EVs for the first time,” 
Boucher said.

Both Pentler and Boucher mentioned vehicles their customers might want to explore as purchase options in the year ahead. Pentler recommended customers watch for the new Jeep Wagoneer EV, Chevy Tahoe, and Lincoln Navigator as potentially popular newer models in the coming months. For Boucher, Hyundai models offer exciting features and designs to watch. She explained, “Hyundai continues to lead the way with its Ioniq lineup, and the 2024 Ioniq 5 N has been named the 2024 EV of the Year. This model is perfect for those seeking a sporty EV with incredible performance, boasting a track-tested 0-60 mph time of just 3 seconds. Looking ahead, the 2025 version is definitely one to watch.” Boucher also noted that the 2025 Cadillac Lyriq “stands out” for customers seeking “a more luxurious option.” Of the Lyriq, Boucher said, “It offers a quiet, smooth highway ride, an elegantly designed cabin, and is priced more affordably compared to other luxury EVs, making it an exceptional value in its class.”

Among all purchases, Pentler said that in our Wisconsin climate, customers consistently seek out vehicles that feature “all-wheel drive [and] heated seats and steering wheels.” He also noted that newer technology, including “bigger touchscreens that allow hands-free use of media [and] music have become important for people.”

At the Boucher Automotive Group, Kristen Boucher said that “safety and technology are consistently the top priorities for customers when selecting a vehicle. With rapid advancements each year, people seek the most cutting-edge features to ensure their family’s safety while staying stylish and up-to-date.”

At both Uptown Motors and the Boucher Automotive Group, customers can expect to receive top-quality services and vehicle selection. John Pentler noted that Uptown Motors’ new showroom and service center have both been flourishing. “The Lincoln show room had a great year to help reach luxury clientele,” Pentler explained. “The new service center has good capacity to reach those businesses with larger service vehicles…we excel in that…new people and businesses [are] coming in, so it’s been good.” 

Pentler enjoys both his work learning about the vehicles he sells and working with his customers. For each of his customers, Pentler and his team are always happy to provide the thorough care, service, and knowledge for which his family’s Uptown Motors business is known. Of his work, he concluded, “It’s something I enjoy, educating and teaching how new technology works.”

The Boucher Automotive Group similarly strives to provide customers with an exceptional purchasing process as well as a vehicle best suited to the individual or family’s needs. “At Boucher, we focus on providing a personalized experience for each customer,” Kristen Boucher said. She explained, “Our process starts with understanding their unique needs, preferences, and budget to ensure we find the perfect vehicle for them. As Frank Boucher, our president, emphasizes, our three main responsibilities are to help you find the right vehicle, stay within your budget, and respect your time.”